Transformation of NTB Tobacco Agribusiness
CAGR Analysis and Competitiveness Strategies in Domestic Markets (2011–2023)
Keywords:
Tobacco Agribusiness, CAGR, Productivity, Virginia Tobacco, Sliced Tobacco, Competitiveness Strategy, NTBAbstract
This research examines tobacco agribusiness development in West Nusa Tenggara during 2011-2023, focusing on local tobacco productivity gaps compared to national levels. The main problems addressed are the dynamics of local tobacco productivity in NTB and competitive improvement strategies. Using a quantitative-descriptive approach, secondary data from NTB Statistics Bureau and the Directorate General of Plantations were analyzed using Compound Annual Growth Rate (CAGR). Results show significant growth in NTB tobacco production (CAGR 4.106%), with striking differences between sliced/people's tobacco (13.300%) and Virginia tobacco (1.994%). Productivity increased from 1,443 kg/ha (2011) to 1,700 kg/ha (2023), with CAGR 1.375%. Comparative analysis reveals Virginia tobacco requires larger initial investment with higher profit margins, while sliced tobacco has lower barriers to entry. The novelty lies in using CAGR for comprehensive growth trend analysis and highlighting farmer-industry collaboration in identifying market needs. Competitiveness enhancement strategies include product innovation, partnership development, diversification, technology implementation, and sustainable production standardization. The research recommends strengthening superior variety research, developing high value-added partnership systems, and strengthening farmer institutions in the tobacco commodity value chain.
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