The Impact of Negative Reviews of Culinary Vloggers on MSME Sustainability
Stakeholder Analysis and Digital Ethics Regulatory Framework in Indonesia
DOI:
https://doi.org/10.63892/aletheia.2.2025.1-14Keywords:
Culinary Vlogger, MSMEs, Digital Ethics, Stakeholder Analysis, Digital Regulation, Social Media, Digital Economy, Digital LiteracyAbstract
The digital transformation era has changed business communication with culinary vloggers, playing strategic roles in shaping public perception through food reviews, however inaccurate negative reviews cause social conflicts and seriously impact MSME sustainability facing power imbalances with culinary vloggers. Research identifies gaps in comprehensive theoretical frameworks analyzing culinary vlogger impacts on MSMEs using multi-stakeholder approaches, limited standardized impact measurement instruments, and minimal integration between digital ethics theory and regulatory practices. This research aims to analyze negative culinary vlogger review impact mechanisms on MSME sustainability and develop digital ethics regulatory frameworks protecting MSMEs without restricting freedom of expression. Methodology employs qualitative approaches with systematic content analysis of 35 Indonesian national media articles from 2023-2025, adopting constructivist-interpretive paradigms with dialectical approaches using Miles and Huberman models. Findings reveal 54.3% of cases involve ethical violations, 51.4% result in MSME financial losses, 11.4% involve legal processes, with economic impacts including revenue decreases up to 60%, employee layoffs, and reputational damage. Discussion identifies three conflict categories: content-based (22.9%), ethics-based (54.3%), and regulation-based (22.9%). Conclusions demonstrate systematic patterns of power imbalances in culinary vlogger ecosystems creating environments vulnerable to digital power abuse. Recommendations emphasize integrated three-pillar approaches: Content Accountability mandating fact verification, MSME Protection through rapid response systems, and Digital Literacy enhancing consumer evaluation capacity, accompanied by binding code of ethics development, credibility certification institutions, and affordable digital reputation management services.
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